Abstract – Really individual studies have searched view leaders completely from the viewpoint of one’s thoughts giver regarding exchange. This study explores view seeking to around the a general a number of product categories. In contrast to previous browse, this study examines new the quantity that this new advice seeker is also an impression frontrunner in identical unit category or perhaps in other equipment classes. Additionally, this study explores all the info looking to, suggestions indication and group profile of one’s view seeker. The outcomes, based on a national examination of over 1500 homes, suggest a premier overlap anywhere between viewpoint giving and looking. Then, the outcomes imply that thoughts hunters, compared to the remainder of our very own test, reveal greater choice to get and diffuse business recommendations. Demographically, brand new character regarding advice hunters is like the latest character out of view leadership.
Citation:
Lawrence F. Feick, Linda L. Price, and Robin A. Higie (1986) ,”People who Fool around with People: one other Side of Opinion Leadership”, from inside the NA – Improves from inside the Consumer Look Frequency thirteen, eds. Richard J. Lutz, Provo, UT : Association having Consumer Lookup, Pages: 301-305.
Really individual research has looked advice management entirely from the opinion of thoughts giver from the replace. This study examines thoughts trying to across a standard list of product categories. In contrast to earlier lookup, this research explores brand new extent that the fresh view hunter is along with an opinion chief in identical product group or perhaps in other device classes. Continue reading People that Have fun with Some one: others Side of Thoughts Frontrunners