Making meeting people a swipe away with almost immediate matches is the USP of Tinder
A location-specific match-making app, Happn helps discover people that users have already crossed paths with.The users just need to enable their location services and they can see people who have passed by them, giving them an option to message instantly.It had a big-bang launch campaign with Hrithik Roshan advocating it.However, Happn has not been strikingly successful in India keeping in mind the conservations of Indians and the possible hazard of creeps following around women just to match on HAPPN.
Bumble has a potentially large scope for Indian online dating market, which so far has not been very promising for women.It has overcome this problem by allowing only women to initiate conversations.
For Tinder, it is the unmatchable user experience. For TrulyMadly, it is verified users who are matched on basis of interests and preferences. If meeting people has to be made as simple as a right swipe, the interface has to be brilliant.Here is a breakdown of the essentials of a good dating app:
The possibility of a successful relationship venturing out of an app match is higher 
when two users have common matches and friends
#1 Social Media Integration: The world is online and it is important to integrate platforms like Facebook and Instagram to make log-ins and sign-ups easy and fast.This also allows applications to collect data on likes and dislikes and access to the friend list of the user. Facebook is also a great way of authenticating a user to avoid fake profiles.This makes first dates less awkward giving couples common grounds to talk about.
#2 Profiles: Everyone hates filling out long forms.The hospital-like UI has become a thing of the past and with all the data already online, log in with Facebook makes initial data entry like Name, Gender, Email, etc automatic.Several dating apps have gamified the entire process by adding cool graphics and making it fun.
#3 Geo-positioning: Matching with a person away from your place of residence is of little of no use.Thus, for dating apps, it’s important to have location-based matches.People living in the same vicinity or city are more likely to meet unless they are daring enough to start long distance relationships.Apps like Tinder have premium paid services that allow users to change the location to a place they might be visiting in the near future or planning to shift to.
#4 Matching: The who, what, where and why of match-making are run by some internally developed algorithms that match users based on their likes and dislikes.Dating algorithms are not however that simple, for a match-making app to work it is essential to have algorithms that show the users that have liked you before others.It is also common to note that users with a high number of swipes and matches will be displayed first.This may not be very ethical but is essential for a business in order to increase the number of matches.
#5 Chat/Messaging: To facilitate conversations and keep the app more engaging, it is essential to have a chat box to enable matched users to strike up conversations.This is also a safer way to communicate with women especially keeping in mind that an abusive user cannot get hold of the contact details.Several users have not exchanged contact details after finding the matched user not compatible.This further establishes the need for a messaging platform within the app.
#6 Push Notifications: It is important that users get notified when they have a match.Push notifications need to be a part of the app for this very reason – to avoid missing out on a possible romance.
